Allison Pang, author of A BRUSH OF DARKNESS and A SLIVER OF SHADOW recently blogged about covers over at Reading Between the Lines. She makes many excellent points, such as that publishers try to find a cover that will appeal to the widest audience, but two readers might react completely differently to the same cover.

To prove it, grab a friend and check out this blog post on The Millions comparing US and UK covers. My co-worker and I, never short of opinions when it came to covers, looked over the different designs for titles like The Marriage Plot and The Tiger’s Wife. And unsurprisingly, we disagreed on most! I loved the chalkboard design of the UK Art of Fielding cover, while she found the chair to be distracting and preferred the clean typography of the US cover.

One thing we agreed on is that the worst covers are generic, boring, or forgettable. Another shoreline? Another pair of shoes? Another headless girl in a ballgown? If you’ve seen one, you’ve seen them all, and I want to read none of them.

That’s why I love Allison Pang’s cover so much: how often do you see a blue-haired heroine with a striped arm warmer?